David Rowland's ambition was to redefine the chair design - make a chair which could be viewed as a piece of sculptural architecture, possess extreme functionality, and have mass appeal.
Following year's of work David created arguably the most significant chair design of the past 50 years - the 40/4 stacking chair.
In 1964 the 40/4 chair won the supreme award - triennale di Milano - Gran Premio.
Since then, it has been honored with numerous design awards and is exhibited in MoMa and design
museums all over the world.
The chair is renowned for its unsurpassed stacking and handling qualities combined with an elegant and spare aesthetic and superior ergonomic features.