A New Space. A New Perspective. Now Open.

A New Chapter of Scandinavian Design: Muuto Opens in Newmarket

There’s something quietly powerful about a space that just feels right, where every detail invites you to pause, breathe, and settle in. Last week, Muuto officially opened the doors to its first store in New Zealand; a striking new space nestled in the heart of Newmarket’s Kent Street. The launch marks an exciting milestone, bringing the essence of contemporary Scandinavian design to the local design community, and to design lovers across the country.

Muuto is rooted in the Scandinavian design tradition, characterised by enduring aesthetics, functionality, craftsmanship, and an honest expression. Guided by the belief that good design starts with people. Muuto explores how our surroundings shape experience, influence emotion, and support more mindful ways of living and working.

“This store is more than a showroom — it’s a place to experience the brand fully, to feel how design can change your day, your mood, even your mindset.”

Step inside, and you’re welcomed by a calm palette of soft textures, muted tones, and clean, honest forms. But Muuto’s design is more than what you see — it’s what you feel. It draws from neuroaesthetics, the science of how our brains respond to color, light, shape, and texture, to create spaces that feel balanced, comforting, and alive.

This is design with heart and purpose.

This opening also celebrates a longstanding partnership. For over a decade, Muuto has been represented in New Zealand through Unison Spaces, one of the country’s leading providers of design-led, contract furniture solutions. Built on shared values of quality, innovation, and design with purpose. The relationship has brought Muuto’s signature aesthetic into workplaces, hospitality spaces, public environments, and homes across Aotearoa.

“This new store is a natural extension of the relationship between Muuto and Unison,” says the team behind the opening. “We’ve worked together for over 8 years to bring Muuto into inspiring commercial settings, now we get to bring it into a space where the public can fully experience it for themselves.”

The Newmarket store reflects Muuto’s ethos. Every piece tells a story. Of craft, of care, and of a human-centred approach to living. Calm and considered, with a palette of soft hues and tactile materials, the space is a living embodiment of Scandinavian values: contemporary design that feels both grounded and forward-looking.

Thursday evening’s launch was a warm celebration, a gathering of friends, collaborators, and familiar faces from the local design industry. Guests explored the latest collections, connected over drinks and Scandinavian-inspired bites, and experienced first-hand how Muuto pieces invite people to engage, pause, and connect.

The store showcases a curated Muuto collection, from iconic lighting and modular shelving systems to lounge seating, tables, and accessories. With a focus on functionality, sustainability, and timeless form, each piece is designed to meet the evolving needs of modern living and working environments.

Whether you're furnishing a home, a workspace, or a hospitality setting, Muuto offers something distinct: a sense of calm, comfort, and creativity in every corner.

8 Kent Street, Newmarket,
Auckland 1023
Monday - Friday 9-5
Saturday - Sunday 10-4

Photography by Jono Parker