Designer David Rowland studied at the Cranbrook Academy of Art, the same school which Charles and Ray Eames, Florence Knoll, Harry Bertoia and Eero Saarinen attended.
Early on in his career, Rowland trained with Moholy-Nagy as well as Norman Bel Geddes.In the process of taking the 40/4 beyond the prototype stage, the road was paved with all sorts of stumbling blocks.
Due to his passion and relentless determination, Rowland made his vision a reality in 1964 with its initial launch and has remained in production ever since.
Over eight million 40/4 chairs have been sold to date, proof that you need a brilliant idea to create a timeless design. But you also need to believe in it, to produce it.